PRO Motivation

The role of wages as the main one is clearly overestimated. When managing a company, you interact with employees of different levels, and sooner or later the understanding comes that “not a single wage” … In this regard, we can distinguish the main options for motivational tools IN ADDITION to wages:

1 – planned career growth;
2 – “social benefits”;
3 – training and development;
4 – opportunities for self-realization.

An ideal motivational tool is a “cocktail” of these ingredients, selected in the required proportions for each category of employees. Below, for example, a few “recipes”.

Cocktail – “Head of business, head of department”

From the standpoint of the payroll, this category is distinguished by high salaries, but its representatives are truly motivated by a set of key indicators, the achievement of which guarantees a significant bonus at the end of the year. The planned career growth is not the basic motivator in this case, because most often these employees have already reached their possible “ceiling” in the organization. Nor do they expect any special social benefits. The maximum is a team-building tour with colleagues and, possibly, families. Training, an individual plan for improving managerial qualifications, as well as the possibility of self-realization are the most important ingredients in a cocktail that turn the heads of even the most successful…

Cocktail – Sales/Account Managers

Managers’ remuneration should be strictly linked to the result achieved for their group of clients. It is important for them to receive above the market average in case of obvious success. Career opportunities do not make their heart beat faster, but a cell phone, a travel ticket, “representative”, high-quality overalls and a branded set of office supplies, as well as partial payment for a medical policy, will already matter. Education – trainings to develop sales skills – are extremely valuable for these employees and are perceived with a bang. They also welcome other forms of encouragement – the competition “Best Client Manager of the Year / Best Sales Manager”.

Cocktail – “Marketers”

Payment is important, income should definitely not be below the market average. Of particular importance is the opportunity to enter the reserve for leadership positions. Discounted vacation packages, partial payment of a medical policy are more important than education or opportunities for self-expression (which is quite surprising).

The main thing that is important: before “mixing the cocktail”, you need to make sure that the employee is not only loyal, but associates his future life in the perspective of at least three years with the organization. Otherwise, you will only transfer valuable products in vain.